Paul Masson ICE is a bold and refreshing expression from the iconic brandy house, created in collaboration with the Iceman himself, Paul Wall. Infused with vibrant tangerine and grapefruit flavors, this unique Paul Masson Ice liquor delivers a multisensory experience capped with an icy-cold finish. With songs like “Covered in Ice” and “Grillz,” the new Paul Masson flavor nods to Wall’s diamond-studded lyrics and signature eye-catching jewelry, making the collaboration as stylish as it is flavorful. At 29.5% alcohol by volume (ABV) (59 Proof), its name and proof pay homage to Wall’s Houston roots, referencing the 5900 block of Southlea Street, tied to his hit album, The People’s Champ.
The frosted bottle design emphasizes the drink’s cooling effect, while its innovative thermochromic label shifts from light blue to dark blue when chilled to 40 degrees, signaling the perfect serving temperature. With its bold flavor and standout presentation, Paul Masson Ice Brandy is a striking fusion of music, style, and craft.
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